Social Signals
20 pipelines, 42 million cards, and what they mean for publishers
Apr
Metehan Yesilyurt’s SDK evaluation revealed the pipeline names. We captured months of actual Uncover feeds to point out what every pipeline truly does — quantity, attain, timing, and which publishers dominate. Right here’s what 42 million playing cards reveal about Uncover’s inside structure.
What we did
Over three months (December 2025 – February 2026), we noticed actual Uncover feeds from a whole lot of units. The consequence: 42 million feed playing cards analyzed. We linked every card to the exact pipeline that chosen it.
A number of the names had been already identified from the SDK, You probably saw the SDK Analysis by Metehan Yesilyurt already. What was lacking: what every pipeline does in apply. How a lot content material it selects, what number of units see it, how briskly it operates, and which publishers it favors. That’s what our information reveals.
For every pipeline, we compute 4 metrics:
- Attain — share of units that see every URL per day
- Pace — median age of articles at time of look
- Exclusivity — share of URLs distinctive to that pipeline
- Quantity — share of complete feed
Discover all 20 pipelines visually: Open the interactive explorer →
Not one algorithm — a layered system
The widespread assumption: Uncover makes use of a single suggestion algorithm. Our information tells a unique story: it’s a structured system with six purposeful layers, every with distinct logic, velocity, and viewers.
The six layers:
- Core editorial — content material (34.2% of quantity), moonstone (7.8%, attain 9.4%), aura (8.7%, science/tech over-represented), paginationpanoptic (5.5%, scroll infrastructure), relatedcontentruby (6.7%, click-triggered associated content material).
- Information urgency — mustntmiss (0.5% quantity however 7.3% attain, ~2x precedence enhance, 29% AI Overviews content material) and newsstoriesheadlines (10.6% attain, Google Information story clusters).
- Traits — deeptrendsfable detects, deeptrends persists. Sequential pipeline: 27% move price, 21-hour delay. x.com is a pattern sign supply even in EN.
- Native/geo — geotargetingstories (x.com dominates at 43.2% in EN), webkicklocalstories (hyperlocal UK/US press, 67% unique URLs), astria (BBC 29.3%, horse racing, astrology, Showcase).
- Social/video — the YouTube cascade: creatorcontent (YouTube 72.4%) → freshvideos (+15h, 94% YouTube) → neoncluster (+23h, 100% YouTube, 13% attain). The cascade that doesn’t exist in French.
- Business — shoppinginspiration (13.1% attain, 2.5-day lifespan) and feedads (58.4% attain — the very best of any pipeline in any language).
- AI Overview — discover_ai_summary (1.1% of quantity, 99.997% AI Overviews content material, EN-only). High quality press: Reuters, New York Instances, CNBC, Monetary Instances, Guardian.
The 4 EN-specific findings
The YouTube cascade: three pipelines, one content material journey
That is probably the most distinctive function of the English feed. Three pipelines kind a sequential amplifier:
| Stage | Pipeline | Content material combine | Attain | Timing |
|---|---|---|---|---|
| 1. Consumption | creatorcontent | 72% YouTube, 23% x.com | 6.7% | T₀ |
| 2. Filter | freshvideos | 94% YouTube | 7.1% | T₀ + 15h |
| 3. Broadcast | neoncluster | 100% YouTube | 13.0% | T₀ + 23h |
At every stage, the content material narrows (from combined to pure video) and attain will increase (from 6.7% to 13%). The very best YouTube content material is filtered, then projected to 13% of units — broadcast-level distribution.
Progress is explosive throughout all three levels: creatorcontent 7.8x, freshvideos 7.2x, neoncluster 18x over three months. The video cascade is the fastest-growing a part of Uncover EN.
In French Uncover, this cascade doesn’t exist. neoncluster has 36 hits in 3 months. The situations — YouTube-dominant social, pure video content material, broadcast viewers — are solely met in English.
AI Overviews have landed in Uncover — however solely in EN
AI Overviews — the AI-generated abstract card — has been added to Uncover. However solely in English.
- discover_ai_summary: 1.1% of EN quantity, 99.997% AI Overview content material. Reuters (12.3%), New York Instances (7.5%), CNBC (7.3%). Finance and area over-represented.
- mustntmiss: 29% AI Overviews content material — the very best penetration of any non-dedicated pipeline.
- paginationpanoptic: 7.8% AI Overviews — even the scroll infrastructure carries AI summaries
- In French: Nearly no AI Overview hits in 3 months.
The AI Overviews supply membership is small and elite: Reuters, New York Instances, CNBC, Monetary Instances, Guardian. Factual, structured, monetary press. AI Overviews in Uncover don’t democratize visibility — they focus it.
feedads reaches 58% of English units
feedads is the only strongest pipeline by attain — 58.4% of EN units see every advert. YouTube accounts for 53.7% of adverts (video promoting dominates). Campaigns run for a median of 57 days. The ecosystem is hermetically sealed: 99.8% unique URLs.
For context: the highest-reach editorial pipeline (neoncluster) reaches 13%. feedads reaches 4.5x extra. The EN Uncover feed is closely monetized — considerably greater than French (24% attain).
The EPL exclusion
Essentially the most stunning discovering. Premier League content material is systematically under-represented throughout 7+ EN pipelines.
The affected phrases: Premier League, soccer, Arsenal, Liverpool, Chelsea, Manchester United, Tottenham. Every exhibits robust unfavorable indicators in aura, deeptrendsfable, deeptrends, geotargetingstories, astria, freshvideos, and others.
The phrases not affected: NFL, NBA, Olympics, rugby, cricket, Formulation 1. The exclusion is restricted to EPL.
The almost certainly speculation: EPL broadcasting rights and licensing constraints create editorial restrictions that propagate by the choice system. However we will’t affirm this — it’s an statement, not an evidence.
Three writer profiles
High quality press (Guardian, BBC, New York Instances)
Current in 8-10 pipelines. Guardian exhibits the broadest unfold — top-5 in 12 completely different pipelines, from content material and aura to newsstoriesheadlines and deeptrends. BBC dominates astria (29.3%) and deeptrends (24.7%). mustntmiss offers a ~2x precedence enhance, and with 29% AI Overviews content material, AI Overviews-readiness is now a aggressive benefit for high quality press in EN.
Tech/evaluation web site (TechRadar, Tom’s {Hardware})
shoppinginspiration: 13.1% attain, 2.5-day lifespan — a robust visibility window. However purchasing is a silo: low co-occurrence with different pipelines. A Samsung Galaxy S25 evaluation stays in purchasing.
The chance: diversify past pure product testing. aura over-represents science/tech content material by 2-2.4x. Including editorial context — a pattern evaluation, a market comparability — can open doorways to aura and content material, breaking out of the purchasing silo.
Video-first writer (YouTube channels)
The cascade is a 3-stage amplifier. neoncluster at 13% attain is broadcast-level distribution. The content material that makes it by: information/politics (WION, NBC — 46% worldwide information), science, and present affairs. Leisure and gaming are current however don’t dominate.
For a YouTube creator targeted on information/politics/science, Uncover’s cascade is among the strongest natural distribution channels obtainable — and it’s rising at 18x in three months.
Full per-profile suggestions (high quality press, tech, video, native, life-style, finance, pure participant) can be revealed in our Substack series.
Discover additional
This text is an outline. The whole evaluation — 20 pipelines, per-pipeline information, area leaders, typical titles — is on the market:
- Interactive explorer: navigate all 20 pipelines, examine metrics, see high domains and typical titles
- EN Substack: weekly deep-dives with information, charts, and suggestions
- Full reference: 1492.vision — the whole pipeline-by-pipeline evaluation, with 3 detailled articles.
The Uncover system evolves. These findings are a snapshot from December 2025 to February 2026. The video cascade that didn’t exist in December already represents 13% of EN attain in February. Monitoring the evolution — not simply photographing a second — is the place the actual benefit lies.
Knowledge: 42 million Uncover playing cards, December 2025 – February 2026. Evaluation: 1492.imaginative and prescient. Credit score to Metehan Yesilyurt for the Google SDK evaluation — our information exhibits what every pipeline does in apply.
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