Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced by user behavior, location, and device, standing out in search engine results is more challenging than ever. The one thing that hasn’t changed is this: Your organic traffic is directly tied to your search engine ranking positions […]
Google has made a change to how it’s search results are served which will also help to secure it against bots and scrapers. Whether this will have further effect on SEO Tools or if they can use a headless Chrome that uses JavaScript remains an open question at the moment but it’s likely that Google […]
Sophisticated phishing scams are targeting ad industry media buyers through malicious Google Ads links, allowing hackers to infiltrate accounts and exploit funds for fraudulent ad campaigns. Criminal rings worldwide, including groups suspected to be based in Brazil, Asia, and Eastern Europe, are placing fake Google Ads links that appear legitimate in search results. Victims unknowingly […]
Google has made its AI-powered features in Gmail, Docs, Sheets, and Meet free for all Workspace users, but questions remain around pricing adjustments and feature visibility for specific accounts. AI Now Included Without Extra Cost Google announced that its full suite of AI tools, previously available only through the $20-per-user-per-month Gemini for Workspace plan, is […]
The Supreme Court today unanimously upheld a law requiring TikTok’s Chinese parent company, ByteDance, to sell its U.S. operations by this Sunday or face an effective ban. This decision could make TikTok unavailable for many U.S. users as soon as this weekend. The court backed the Protecting Americans from Foreign Adversary Controlled Applications Act, a […]
Google apparently made a significant change to its system in the last 48 hours that is impacting multiple SEO tools. The change appears to have blocked many scrapers and APIs, resulting in a data blackout. Data lags are being reported by users of SEO tools including Semrush (disclosure: Search Engine Land is owned by Semrush), […]
With SEO‘s continued volatility, now is the best time to baseline your SEO data and define your strategic SEO roadmap to improve search performance. This article looks at five areas: Understanding SEO benchmarking fundamentals Let’s start with understanding how SEO measurement differs from regular performance tracking. SEO measurement is a detailed performance snapshot that guides […]
Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely. It’s not about generating content to copy and paste but assisting in the creative process. We’ve all seen enough AI-generated social media posts, blogs, and website content to know the web doesn’t need more of that. […]
Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active users across 154 countries, it has proven itself as an unparalleled platform for engagement and conversion. What makes TikTok particularly compelling for advertisers isn’t just its scale. It’s the platform’s unique ability to drive meaningful […]
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result […]