Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime. This article lists 13 free tools I use to manage client accounts and optimize campaigns across paid […]
A recent discussion on Google’s Search Off the Record podcast challenges long-held assumptions about technical SEO, revealing that most top-ranking websites don’t use valid HTML. Despite these imperfections, they continue to rank well in search results. Search Advocate John Mueller and Developer Relations Engineer Martin Splitt referenced a study by former Google webmaster Jens Meiert, […]
Google has revamped its Search Console insights report; it now is integrated as a tab within the main Search Console reporting tool, plus the reporting for Search Console insights have been updated and redesigned. Integrated within Search Console. Google said it is now “integrated directly into the main Search Console interface, replacing the current standalone […]
A new native Video Analytics tool is now live inside Google Ads, giving marketers a more granular look at how their video creatives perform—without needing to leave the platform. Advertisers will now find a dedicated “Videos” tab under the Assets section. The new view brings together all video assets across campaign types—including Performance Max (PMax), […]
German data protection official Meike Kamp has filed a formal request that Apple and Google remove the DeepSeek app from their respective app stores for the illegal transfer of users’ personal data to China, in violation of European Union law. Meike Kamp, the Commissioner for Data Protection and Freedom of Information, previously requested in May […]
Google today released the June 2025 core update. Google said this core update “The rollout may take up to 3 weeks to complete.” Google also wrote: “Today we released the June 2025 core update. We’ll update our ranking release history page when the rollout is complete.” Core updates happen multiple times per year. Core updates can have […]
Google confirms the June 2025 core update is now rolling out and may take up to three weeks to complete. Google’s June 2025 core update began rolling out on June 30. It may take up to three weeks to complete. Ranking volatility is expected throughout the rollout period. #Google #Rolls #June #Core #Update
Google has rolled out a new version of Search Console Insights, now integrated directly into the main Search Console interface. This update ends the standalone beta experience. The new report aims to make it easier to understand your site’s search performance without requiring advanced analytics skills. What’s New? Previously accessible through a separate interface, Search […]
The world of PPC advertising is heading toward one of its most profound shifts. Until now, advertisers competed for slots on search results pages, placing ads that a platform simply displayed. But a new generation of large language models (LLMs) introduces a radical alternative: ads that aren’t chosen, but written in real time, based on […]
Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social videos for paid campaigns. What works organically on TikTok or Instagram often falls flat in performance-driven environments like YouTube Ads or Performance Max. This could lead to low engagement and poor conversions. To compete in today’s attention economy, […]