Trust In AI Search Could Drop With Ads, Survey Shows

• A brand new Ipsos survey provides client sentiment knowledge to the rising debate over advertisements in AI search.
• Most US adults say advertisements in AI search outcomes would scale back their belief in these outcomes.
• Early advertiser knowledge from ChatGPT’s advert pilot presents restricted context.

An Ipsos survey of U.S. adults discovered 63% say advertisements in AI search outcomes would scale back belief. Early advertiser knowledge presents restricted, combined indicators.