How To Become An AI Search Authority In SEO [Webinar]

When you’re in an website positioning position, there’s a superb likelihood your job description quietly expanded during the last yr. You’re now the de facto professional on how your company shows up in ChatGPT, Gemini, and Perplexity.

Your website positioning Experience Is Already the Basis for AI Search Authority

Getting cited in AI outputs is desk stakes. 

The more durable query is: when an AI mannequin speaks about your model, is it utilizing your content material because the supply? Or is it synthesizing what third events have written about you?

For many manufacturers proper now, it’s the latter. And that’s a essentially completely different drawback than website positioning has handled earlier than, one which requires coordination properly past the website positioning group.

What You’ll Study in This Session

• Easy methods to lead the cross-functional effort (PR, product, content material) that shapes what AI models are trained to trust
• Easy methods to measure “Answer Certainty” as a substitute of simply visibility, so you may report on outcomes that management truly understands
• Easy methods to establish the place third-party narratives are overriding your model’s personal content material in AI outputs
• Why your current website positioning experience is the muse for all of this, and find out how to place it that method internally

Concerning the Audio system

Chris Sachs is VP of Consumer Success at seoClarity, the place he works immediately with enterprise website positioning groups navigating the shift from traditional search to AI-driven discovery. Tania German is VP of Advertising at seoClarity, with experience in constructing model authority frameworks that translate throughout natural and AI search channels.

This can be a tactical session for website positioning managers, development administrators, and CMOs who’re already within the thick of AI search and wish a system, not only a framework.