Google AdSense removes browser back button trigger for vignette ads

Google is dropping the again button set off for AdSense vignette advertisements on June 15, 2026 as a result of new Google search penalty for back button hijacking. Google wrote, “Beginning June 15, 2026, the browser again button will not set off a vignette advert.”

What’s altering. Google defined that the again button set off will not work after June fifteenth. The “change will apply routinely for all publishers who’ve opted in to “Enable extra triggers for vignette advertisements” and can take impact throughout all supported browsers (together with Chrome, Edge, and Opera).” Google added.

A Google spokesperson informed me these identical updates will apply to Advert Supervisor as properly.

Why the change. Google defined that the Google Search crew “lately launched a new policy against “back button hijacking” — a apply the place web sites or scripts intervene with a person’s means to navigate again to their earlier web page. To make sure our publishers stay compliant with these newest person expertise and search high quality tips, we’re eradicating the set off that reveals a vignette advert when the person navigates backward from the suite of vignette ad triggers.”

This comes after the search community called this out to Google and Google is making the precise change right here. In fact, some publishers won’t be blissful as a result of that set off could have earned them some huge cash.

Why we care. In the event you at present have the enable extra triggers for vignette advertisements setting on with AdSense, take note, one of many triggers, the again button set off, can be disabled on June fifteenth. It could affect your earnings, however it is going to be certain that your website doesn’t get penalized by the back button hijacking penalty.