How To Measure SERP Visibility When Rankings Aren’t Enough

Rank #1 and nonetheless invisible?

It occurs greater than you’d suppose.

That’s why this SEO webinar is essential.

Natural Visibility Isn’t What It Used to Be

SERP options, native packs, information panels, featured snippets, purchasing advertisements, now dominate important parts of the web page.

For sure intents and verticals, even the highest natural end result sits beneath the fold for many customers. Meaning your rank doesn’t let you know whether or not searchers are literally seeing your model.

STAT’s Sr. Search Scientist Tom Capper has been working by means of one thing genuinely completely different: pixel height data from a large-scale evaluation of search outcomes. As a substitute of asking “the place do you rank,” he’s asking “what number of pixels from the highest of the SERP does your end result seem — and what’s already taken up all of the house above it?”

Be a part of This search engine marketing Webinar & Be taught

Concerning the Speaker

Tom Capper is Sr. Search Scientist at STAT, the place he leads large-scale analysis into search end result habits and natural efficiency. His work is grounded in knowledge evaluation at a scale most search engine marketing groups don’t have entry to, and this session is a direct have a look at his findings.