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Google Analytics adds AI Assistant channel to measure AI traffic
May
Google Analytics added a brand new AI Assistant channel that tracks visitors from chatbots like ChatGPT, Gemini, and Claude. The replace ought to allow you to measure visits from AI assistants with out utilizing customized filters or workarounds.
What’s new. Google Analytics now routinely labels visitors from supported AI assistants with new visitors supply values. When somebody clicks in your web site from a supported AI chatbot, Google Analytics will routinely assign that go to to certainly one of these new channels.
- Medium: ai-assistant
- Channel Group: “AI Assistant”
- Marketing campaign: (ai-assistant)
Why we care. This replace ought to allow you to observe AI visitors instantly inside commonplace GA4 experiences. It must be simpler to trace issues like which AI assistants ship probably the most visitors, whether or not AI visitors is rising, how AI visitors compares to natural search and different channels, and whether or not guests from AI instruments convert in a different way.
The announcement. New AI Assistant traffic measurement
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