60% of Americans read AI summaries in search results

60% of Americans read AI summaries in search results

AI is altering how People seek for info. A brand new Pew Analysis Middle report discovered that 60% learn AI-generated summaries on the high of search outcomes, and about 40% use chatbots to search out info.

AI-generated solutions now seem throughout each conventional search outcomes and devoted chatbot platforms, together with instruments like ChatGPT, Gemini, and Copilot, Pew discovered.

AI summaries attain most searchers. Six in 10 U.S. adults mentioned they’ve learn AI summaries on the high of search outcomes, Pew discovered. Three in 10 mentioned they haven’t.

  • One other 10% had been not sure, suggesting some customers don’t clearly acknowledge AI summaries in search outcomes.
  • Males had been barely extra doubtless than ladies to report studying them, 63% versus 57%. Adults 65 and older had been the least doubtless age group to learn them.

Chatbots are search instruments. About half of U.S. adults now use AI chatbots, up from about one-third in 2024. Roughly one in 4 adults use them day by day.

  • Looking for info was the most typical chatbot use Pew measured. About 40% of U.S. adults use chatbots for search, forward of leisure, picture and video creation, medical recommendation, health info, information, emotional help, and companionship.
  • Work was shut behind. Amongst employed adults, 38% mentioned they use chatbots for job-related duties.

ChatGPT dominates. ChatGPT stays essentially the most extensively used chatbot by a large margin. Pew discovered that 44% of U.S. adults now use ChatGPT, up from 34% final yr and greater than double the share measured in 2023.

  • Gemini ranked second, with a couple of quarter of adults utilizing it. Copilot and Meta AI adopted.
  • Grok, Claude, and Character.ai had a lot smaller attain. About one in 10 adults or fewer mentioned they’d used every device.

Why we care. Folks now discover info by conventional outcomes, AI summaries, and chatbot solutions. A conventional search rating might not replicate each place individuals now discover solutions.

Dig deeper. AI search adoption rises as consumer trust declines: Study

In regards to the knowledge. Pew Analysis Middle surveyed 5,119 U.S. adults from Feb. 17-23, 2026, by its nationally consultant American Traits Panel. The complete-sample margin of error was plus or minus 1.6 share factors.

The report. Americans and AI 2026: Chatbots, Smart Devices and Views on Impact


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Danny Goodwin
Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the most recent search advertising and marketing information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions.

Goodwin has been modifying and writing concerning the newest developments and tendencies in search and digital advertising and marketing since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.


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