Google Ads API v24.2 adds AI transparency, stronger security and new reporting

Google has launched Google Adverts API v24.2, an replace that introduces new safety controls, AI transparency options, enhanced reporting capabilities and extra experiment varieties for advertisers and builders.

What’s new. The headline function is help for multi-party approvals (MPA), which requires a second administrator to approve delicate account actions similar to person invites and access-level adjustments. The function provides an additional layer of safety for businesses and huge organizations managing Google Adverts accounts.

Google can also be increasing help for AI-generated content material disclosures. The API now exposes new SyntheticContentInfo and SyntheticContentAttestation fields on belongings and adverts, permitting builders to establish and label AI-generated inventive programmatically. The replace is designed to assist advertisers put together for the EU AI Act, which takes impact on August 2nd

Builders can start constructing integrations now, though advertiser attestation fields stay read-only till the launch of v25.

Efficiency Max will get extra visibility. Model 24.2 provides a number of long-requested enhancements for Efficiency Max campaigns, together with the flexibility to phase performance_max_placement_view studies by ad_network_type. That offers advertisers a clearer image of the place adverts are showing throughout Search, Show and companion networks.

The discharge additionally introduces YouTube model channel linking by way of the API, enabling stronger integrations for video campaigns, together with a brand new touchdown web page textual content technology possibility that may robotically create textual content belongings from an internet site’s touchdown web page.

New testing capabilities. Google is increasing experimentation instruments with two new experiment varieties.

The brand new COMPARE_CAMPAIGNS workflow permits advertisers to match a number of campaigns or marketing campaign varieties throughout as many as 5 experiment arms, together with customized Efficiency Max experiments.

A second experiment sort lets advertisers check textual content customization and last URL growth inside a single Efficiency Max marketing campaign by splitting site visitors between variations.

Documentation enhancements. Google has additionally reorganized its API launch notes, separating breaking adjustments from function updates and introducing a devoted information for function deprecations and unversioned adjustments to simplify future upgrades.

Why we care. Whereas the discharge doesn’t embody floor breaking adjustments, it provides builders new instruments to organize for upcoming AI disclosure necessities, strengthen account safety and acquire deeper insights into Efficiency Max campaigns.

The underside line. Google Ads API v24.2 is a straightforward upgrade from v24.1, however it introduces significant options for advertisers making ready for AI transparency necessities, enhancing account safety and getting extra actionable reporting from Efficiency Max campaigns.