Google Search now sends searchers directly to publisher-hosted AMP pages

Google has up to date the way it connects customers to AMP pages from Search by sending them on to publisher-hosted AMP pages. Beforehand, Google Search would take customers to the cached pages displayed in an AMP viewer.

A Google spokesperson advised Search Engine Land:

• “Beginning in the present day, we’re updating how we join customers to AMP pages from Search, taking them on to the AMP host pages.”

Google added that rankings are unchanged however this could end in making it simpler to create and preserve AMP pages, Google advised us:

• “AMP content material will proceed to rank similar to another webpage, and this transformation will scale back upkeep efforts for publishers creating AMP content material.”

No change in rating. Google Search stays unchanged in phrases the way it ranks AMP pages inside the search outcomes. Serving and rating of AMP content material in Google Search and Google Uncover will stay the identical, Google advised us.

Why the change. Google stated that this transformation ought to make it simpler for publishers, by permitting them to keep up less complicated analytics administration and monitoring. This must also make it simpler for websites to create AMP pages and preserve these AMP pages going ahead.

Google additionally advised us that the corporate proceed to assist the open-source AMPhtml format. Google additionally posted this info over here.

AMP has not been given preferential treatment for some time now, and actually, it’s stunning whenever you discover an AMP web page today. In reality, this website turned off AMP in 2021.

Yea, it has been a very long time since we lined AMP right here however this can be a change and it is very important doc.