WP Engine Partners With BigCommerce To Scale WordPress Stores

WP Engine introduced Commerce Join, a partnership with BigCommerce that permits ecommerce shops to scale to the subsequent stage with none downtime or adjustments to search engine marketing. Most significantly, Commerce Join is just not about changing platforms however enabling a protected approach to modernize and develop to the subsequent stage whereas preserving all the pieces in regards to the model.

What WP Engine introduced is about serving to ecommerce shops migrate their enterprise with out downtime whereas additionally preserving search engine marketing. Scaling and modernizing an ecommerce retailer can negatively affect search visibility, however WP Engine’s Commerce Join solves that downside by preserving all the WordPress search engine marketing, design, and consumer expertise, making the selection to scale a enterprise a straightforward one.

Heather Brunner, Chairwoman and CEO at WP Engine, defined:

“Rising ecommerce manufacturers shouldn’t have to decide on between the WordPress expertise they’ve invested in and the commerce capabilities they should scale, our partnership with BigCommerce offers manufacturers the flexibleness to scale confidently, adapt as their enterprise evolves, and construct for what’s subsequent.”

That half about “what’s subsequent” is essential due to the profound adjustments launched by AI procuring, which Commerce Join can deal with.

The official announcement shares how Commerce Join works:

“By connecting BigCommerce’s enterprise commerce platform with WP Engine’s platform, high-growth midmarket manufacturers can scale their ecommerce capabilities whereas leveraging the facility of WordPress.

Retaining content material and commerce linked additionally helps manufacturers keep constant product data throughout their digital experiences, creating richer procuring journeys whereas strengthening product visibility as AI-powered search and discovery proceed to evolve.”

Interview With VP of Product At WP Engine

Search Engine Journal had the chance ask extra questions on Commerce Join, Keith Fafel, VP of Product at WP Engine supplied solutions that ought to assist ecommerce shops perceive how the brand new product might help them.

Not About Changing Platforms

What are the indicators {that a} WordPress-based ecommerce retailer might have to modernize and step as much as a extra succesful ecommerce answer? What benefits does Commerce Join present retailers who discover themselves outgrowing WooCommerce and are able to develop their enterprise to the subsequent stage?

Fafel defined that this isn’t about changing WordPress:

“We see WP Engine Commerce Join for BigCommerce as fixing a broader progress and platform problem, whereas serving to rising manufacturers scale with confidence. It’s not about changing one platform with one other. Every ecommerce answer takes a special strategy to serving to manufacturers create a profitable on-line retailer. We wish to continue to grow the WordPress ecosystem, and this answer supplies optionality for scaling ecommerce websites.

WP Engine Commerce Join for BigCommerce supplies a number of benefits to retailers. The largest benefit is that it permits them to protect the WordPress experiences they’ve already constructed whereas including the enterprise commerce capabilities wanted to assist bigger catalogs, greater site visitors, and continued progress.”

How Commerce Join Preserves search engine marketing

Many companies make investments closely in content material, search engine marketing, and customized WordPress experiences earlier than they outgrow their ecommerce platform. How does this partnership assist them protect these investments whereas persevering with to develop?

WP Engine’s Keith Fafel responded:

“WP Engine Commerce Join for BigCommerce preserves construct investments by permitting manufacturers to maintain their current WordPress content material, themes, customized designs, URL constructions, and search engine marketing basis. As an alternative of rebuilding the consumer-facing expertise, manufacturers can modernize the commerce platform beneath it, lowering disruption whereas gaining the scalability and capabilities wanted for continued progress.”

A Protected Path To Scale Ecommerce And Maintain What Works

How does this partnership change what’s attainable for WordPress retailers that wasn’t sensible earlier than?

Fafel answered:

“This partnership offers rising WordPress manufacturers a brand new path to scale. As an alternative of selecting between preserving the digital experiences they’ve constructed or adopting extra superior commerce capabilities, they’ll now do each. This implies retailers can proceed to scale whereas preserving the content material, design, search engine marketing, and buyer experiences that drive their enterprise. This answer supplies WP Engine prospects with a selection for a way they function and scale their ecommerce enterprise, whereas maintaining them within the WordPress ecosystem.”

That’s an fascinating reply as a result of it underlines that Commerce Join is just not a substitute for WordPress, it’s a approach to protect all of the issues that work with the WordPress platform whereas additionally modernizing and scaling.

What Varieties Of Enterprise Profit From Commerce Join?

I requested WP Engine’s Keith Fafel to inform us what sorts of companies stand to profit probably the most from WP Engine Commerce Join for BigCommerce, and what are the traits of a model that should modernize with Commerce Join.

Fafel defined that high-growth manufacturers that really feel they’re reaching the boundaries of their present platform stand to profit:

“WP Engine Commerce Join for BigCommerce is designed for high-growth, mid-market manufacturers producing <$1M in GMV which can be reaching the subsequent stage of their ecommerce journey. They usually have established WordPress web sites with important investments in content material, design, and search engine marketing, and are experiencing rising product catalogs, greater site visitors, and extra complicated commerce wants.

Relatively than rebuilding what already works, these companies need a approach to modernize their commerce capabilities whereas preserving the digital experiences which have helped drive their progress.”

What capabilities do companies usually uncover they want as they scale and the way does BigCommerce present that?

Fafel answered:

“As retailers develop, they usually have to assist bigger product catalogs, greater site visitors volumes, extra complicated operations, and wish higher flexibility to adapt as their enterprise evolves. By means of our partnership with BigCommerce, the platform offers manufacturers an enterprise-ready commerce basis that scales with these wants, whereas permitting them to protect the WordPress experiences that already drive their enterprise.”

Study extra about Commerce Connect here.

Featured Picture by Shutterstock/Dilok Klaisataporn