Google tests AI-generated descriptions in Shopping ads

Google is testing AI-generated descriptions in Purchasing and product adverts. This follows an identical check noticed final month in common sponsored textual content adverts, which Google confirmed was a small experiment and now the identical method seems to be displaying up in Purchasing adverts as effectively.

Brodie Clark and SERP Alerts noticed this on X, with Brodie sharing screenshots displaying the AI generated descriptions showing on Purchasing advert listings.

This isn’t the primary sighting of this type of check. Again in June, Darcy Burk shared a screenshot displaying Google testing AI-generated summaries inside product descriptions for sponsored adverts suggesting Google has been exploring this concept for some time now, throughout totally different advert codecs.

A Google spokesperson confirmed the check

“This can be a small experiment to see if including AI generated context to Search adverts helps individuals make extra knowledgeable selections.”

So this one’s confirmed by Google itself, although the corporate is framing it as small and experimental which means it doubtless isn’t displaying up for many advertisers or consumers but. Value watching to see if this expands past textual content adverts into extra Purchasing placements, and whether or not AI-written descriptions begin influencing how merchandise get chosen over others.