Google tests replacing Sponsored Store with Featured Store in SERP Google swaps Sponsored Store for Featured Store heading

Google is testing a brand new heading for its sponsored retailer part, swapping “Sponsored” for “Featured Retailer,” with a brand new subheading that reads “Store these high merchandise.”

This part itself isn’t new Google was testing it within the SERP final 12 months, however it now seems Google is altering the heading used for it.

Here’s a screenshot exhibiting each what it regarded like earlier than and the way it appears to be like now.

Earlier than-

New take a look at by google

This appears to be like just like one other take a look at we’ve noticed in Purchasing advert leads to current days, suggesting Google could also be experimenting with a number of completely different labels and headings throughout its Purchasing advert items on the identical time.

Have you ever seen this “Featured Retailer” heading in your buying leads to current days?