Microsoft Bing tests large images for ads, and it could dramatically boost CTR

Bing is testing giant photos for advertisements showing on the prime of its search outcomes web page. I noticed this yesterday.

Final 12 months, Bing examined one thing comparable inside Copilot advertisements, however this check seems to be totally different it reveals bigger photos particularly for sponsored advertisements sitting on the very prime of the web page.

Right here is the screenshot of the way it seems to be.

Bing has been testing extra variations of its advert codecs this 12 months, so this matches into that broader sample.

Personally, I don’t like this advert format displaying a big picture on the prime it doesn’t really feel like a very good match for the web page.