Google updates checkout functionality in free listings

Google is testing new performance inside its free listings checkout expertise. Earlier this yr, Google launched direct checkout totally free listings, and now it seems Google has made additional adjustments to the way it works.

Brodie Clark noticed this and shared it on X and the SERP timeline.

Brodie wrote: “Price noting that the brand new ‘cart’ performance in free listings operates a bit in a different way to the way it did previously. It’s now closely matched with UCP, the place you possibly can transact in Search or go to the checkout via this expertise.”

Right here is the way it seems.

This implies Google is continuous to refine the procuring expertise inside free listings, tying it extra carefully to UCP and giving customers extra flexibility whether or not that’s finishing a transaction straight inside Search or transferring via to a full checkout stream.