Reddit citations in ChatGPT Search drop over 86%

AI search and analytics firm PromptWatch is reporting a pointy drop in how usually Reddit will get cited in ChatGPT Search down by greater than 86%.

Reddit had been holding a reasonably regular quotation fee in ChatGPT, sitting at round 3.83% on common, in line with PromptWatch. However one thing shifted beginning August 14, and the numbers fell quick.

Right here’s what PromptWatch discovered:

• Reddit’s preliminary common quotation share: 3.83%
• Since August 14: Lower than 1%
• Common between August 14–17: 0.52%
• Whole decline: 86.4%

There’s no confirmed cause for this drop but.

PromptWatch says this drop is generally displaying up in ChatGPT. Google’s AI Overviews and AI Mode noticed a small dip in Reddit citations too throughout the identical window, however nothing near what occurred on ChatGPT’s facet.

ChatGPT did roll out adjustments to its search course of on August 8, however the timing doesn’t fairly line up  the true drop didn’t kick in till August 14, in order that change most likely isn’t what precipitated this.

This has truly occurred earlier than. Again in September 2025, Reddit citations on ChatGPT dropped in an analogous means. It turned out that wasn’t Reddit’s fault, or OpenAI’s both Google had modified a search parameter {that a} bunch of instruments, ChatGPT included, have been counting on behind the scenes.