Google tests AI-generated review summaries in sponsored results

Google is now testing AI-generated assessment summaries inside sponsored outcomes, proven below the heading “What Prospects Love” adopted by an AI-generated abstract of evaluations. Beneath that heading is a smaller label studying “AI-generated from the shop rankings and evaluations.”

We’ve beforehand seen a number of different variations testing sponsored outcomes and AI-generated summaries in Shopping ads, so this matches into that broader sample.

Right here’s what we noticed when looking out on Google.

Exhibiting AI-generated assessment summaries inside sponsored outcomes may assist improve CTR for web sites.

This take a look at can also be showing on desktop. Right here is the way it seems on desktop.