Bing tests removing site names from search results

Bing is testing the removing of website names from its search outcomes. As a substitute, it’s simply exhibiting favicons adopted by web site URLs with breadcrumbs.

This reminds us of the same take a look at Google ran again in Might 2025, the place Google additionally eliminated web site names and confirmed simply the URL as an alternative.

Here’s a screenshot of the way it appears on Bing.

Here’s a screenshot of how Google was testing this.

It’s attention-grabbing to see Bing testing the same method to what Google experimented with beforehand. Whether or not this makes outcomes cleaner or removes helpful context for customers stays to be seen, since website names may help customers shortly acknowledge a model earlier than clicking.