Optimizing for ChatGPT: How Brands Are Driving Growth Through Ads & GEO

Webinar: ChatGPT Ads & GEO: A Roundtable With Go Fish Digital & OpenAI

Manufacturers now have two paths to visibility in ChatGPT: paid and natural. So we went straight to the supply that can assist you perceive how your corporation can promote merchandise or get leads on ChatGPT.

Be a part of this panel from SEJ, Go Fish, and special guest ChatGPT as they focus on methods to stability the brand new ChatGPT Advertisements along with your natural technique.

As we all know, some solutions carry citations solely, whereas others carry adverts. Virtually everyone seems to be engaged on the natural aspect, and ChatGPT Advertisements is a brand new alternative for entrepreneurs to drive incremental clients.

The query is when to put money into ChatGPT Advertisements, when to earn visibility by GEO, and the way the 2 ought to work collectively.

Perceive The Paid & Natural Alternatives On ChatGPT

On the natural aspect, visibility starts with how ChatGPT crawls and interprets your pages to construct the reply.

On the paid aspect, ChatGPT Advertisements differ from paid search, and OpenAI treats this as a brand new channel fairly than one other search purchase.

Right here is your probability to find out how the 2 converge.

Be a part of us on Tuesday, September 22 at 2 PM ET to discover ways to audit the place your model seems in ChatGPT right now and resolve which visibility to purchase and which to earn.

What You’ll Stroll Away With:

• Hear straight from OpenAI on how one can sell products or drive leads on ChatGPT.
• What it takes to run ChatGPT Advertisements right now.
• When to put money into ChatGPT Advertisements, GEO, or an built-in method.
• The place adverts now seem, the place GEO stays high precedence, and the way every can contribute to a broader AI advertising technique.

About The Audio system

Abhilash Edathil, Head of SMB Monetization at OpenAI, will share his perspective on ChatGPT Advertisements and what it takes to run them right now.

Patrick Algrim, VP of Generative Engine Optimization, and Ashish Jacob, GEO Search Supervisor, each at Go Fish Digital, will work by the natural aspect of AI visibility, beginning with how ChatGPT crawls and interprets your pages to construct the reply, and the place your time ought to go on the GEO aspect.

Depart this roundtable realizing the best way to maximize your presence on ChatGPT and other LLMs, the place your time ought to go on the GEO aspect, and the place your price range ought to go on the paid aspect.

Can’t make it reside? Register anyway, and we’ll ship you the recording so you possibly can watch in your schedule.