Bing tests showing favicons in Shopping ad results

Bing is testing favicons inside its Procuring advert outcomes. Beforehand, Bing solely confirmed the positioning identify with out a favicon, however now we’re recognizing favicons showing alongside these outcomes.

This mirrors an analogous change we lately lined on Google, the place favicons began showing in Procuring advert outcomes after beforehand displaying solely the web site identify.

Right here is screenshot with favicons.

Here’s a screenshot with out a favicon.

Displaying favicons inside Procuring advert outcomes is a stable addition, serving to construct belief with customers by making it simpler to shortly acknowledge a well-known model earlier than clicking.