3 AI visibility tools for small agencies, with 2 free options

For a small company reporting the place a shopper’s pages seem in Google and Microsoft AI solutions, I’d begin with Google Search Console and Bing Webmaster Instruments. Their free reviews allow you to determine the pages showing within the AI experiences every supplier covers.

To observe what ChatGPT, Gemini and Perplexity say a few shopper and its rivals, contemplate HubSpot AEO. Its $50-per-brand month-to-month plan checks questions you select every day. You’ll be able to learn the solutions it collects to see whether or not the enterprise is merely talked about or really really useful.

Based mostly on revealed options and phrases, with the principle claims rechecked on 20 September 2026. We haven’t examined monitoring accuracy. Costs use month-to-month billing in US {dollars}, earlier than tax; setup and reporting nonetheless take company time.

1. Google Search Console: see which pages seem in Google’s AI solutions

Search Console now has a devoted view of impressions from AI Overviews and AI Mode. Google launched its generative AI efficiency reviews in June 2026 and says the rollout reached web sites worldwide on August 31. Companies can now report these appearances individually from the broader search-performance figures.

The report exhibits which pages appeared, with breakdowns by nation, system and date. An impression data a hyperlink to the positioning showing in a supported AI characteristic. It doesn’t set up that somebody visited the web page.

Suppose a shopper sells industrial espresso machines. Search for its shopping for guides, product pages and set up recommendation within the web page report, then group these URLs in your individual month-to-month report. You’ll be able to present the shopper which sorts of content material appeared and the way their impressions modified over equal intervals. That’s extra informative than handing over one site-wide complete.

The report gained’t clarify why one web page appeared extra typically than one other. Google’s documented metrics and dimensions include no devoted clicks, click-through price or question breakdown. It additionally doesn’t cowl the Gemini app. Websites with too few impressions could not see the report in any respect.

There’s a small export element price catching earlier than it reaches a shopper: Google says unavailable values proven as ~ or – turn into zeros within the downloaded knowledge. Test these in opposition to the display screen earlier than describing a zero as a lack of visibility.

2. Bing Webmaster Instruments: see cited pages and the topics being appeared up

Bing Webmaster Instruments provides the company a second free supply of AI visibility knowledge. Its AI Performance report covers citations in Microsoft Copilot, AI-generated Bing summaries and chosen companion integrations. It exhibits cited URLs, quotation counts and phrases used to retrieve supply materials.

These phrases are known as grounding queries. They describe what the system appeared up whereas assembling a solution, which may differ from the query an individual typed. A solution about the price of equipping a café may contain searches for upkeep and cleansing in addition to machine costs. SEW’s explanation of query fan-out exhibits how that branching works. Deal with these phrases as retrieval context, somewhat than a transcript of buyer questions.

Microsoft’s June replace added matters, intents, quotation share and interval comparisons, in international preview. Quotation share measures your web site’s portion of all citations for a similar grounding question. It doesn’t reveal the competing domains or measure your share of site visitors. Evaluating intervals exhibits whether or not quotation exercise modified; altering demand or AI techniques can have an effect on that exercise alongside your individual web page updates.

For a month-to-month shopper report, file the cited pages, related retrieval phrases and modifications over the identical reporting intervals. Preserve Bing’s quotation totals separate from Google’s impressions as a result of they rely various things. Companies already managing verified Search Console properties can import these websites into Bing Webmaster Instruments, lowering the setup work.

3. HubSpot AEO: pay for day by day checks on questions you select

A shopper asking “Does ChatGPT suggest us over our competitor?” wants a special type of proof. Their very own web site may be cited with out the enterprise being really useful. Equally, a solution may suggest them utilizing data from one other web site.

HubSpot AEO, at present in beta, allows you to observe chosen prompts, examine returned solutions and see the manufacturers and sources concerned. Its standalone subscription prices $50 a month for 25 prompts checked day by day throughout ChatGPT, Gemini and Perplexity. No further HubSpot subscription is required.

For the coffee-equipment shopper, you can observe a query corresponding to “Which industrial espresso machines swimsuit a café serving 200 drinks a day?” Assessment which suppliers the collected solutions suggest and the explanations they provide. A brand-mention rating alone gained’t inform you whether or not a solution describes the shopper’s merchandise precisely or recommends them for the fallacious setting.

Think about an company beginning with three purchasers and 25 questions for every. HubSpot sells a separate occasion for every model, so the price is 3 × $50 = $150 a month for 75 tracked questions. Including a fourth shopper with the identical allowance brings the invoice to $200. Each day checks construct a historical past for every query; they don’t flip these 25 questions right into a consultant pattern of all the things a shopper’s clients ask.

If a shopper already has Advertising and marketing Hub Skilled or Enterprise, AEO is included. Test that account’s allowance earlier than including a standalone subscription.

Company reporting wants a better look earlier than buy. We couldn’t confirm the out there export codecs or how entry could be separated between purchasers. In the course of the trial, attempt producing the report you propose to ship and test who can view every model’s knowledge. HubSpot belongs right here for its documented monitoring options and worth; its suitability for an automatic agency-reporting workflow stays unconfirmed.

Select prompts from the selections the shopper’s clients really face. For the espresso enterprise, that may embrace deciding on gear for a specific café measurement, evaluating operating prices and discovering native servicing. Preserve the wording constant when evaluating intervals, and file any additions individually. Altering the questions can change the rating even when nothing concerning the enterprise has improved.

As SEW’s reporting on the limits of AI visibility scores explains, the questions, platforms and repetitions have an effect on the end result. Embrace the tracked questions and dated instance solutions within the shopper report. That offers the shopper sufficient context to tell apart an correct advice from a passing point out. Report visits and enquiries individually utilizing your analytics and gross sales data.