Google tests new clickable anchor text in AI Overview that redirects to AI Mode

Google is now testing clickable anchor textual content inside AI Overview. When a person clicks on this textual content, they’re redirected to AI Mode with their earlier question carried over. That is completely different from an earlier check we lined, the place clickable textual content redirected to a brand new question inside the common SERP as a substitute.

Gagan Ghotra noticed this and shared it on X.

He wrote: “in AI Overviews solutions Google is now testing displaying anchor hyperlinks which as a substitute of taking to a webpage takes to AI Mode.

One other day – One other Tactic! from Google to push customers from common search outcomes to AI Mode”

Right here is the video he shared.

That is yet one more instance of Google discovering new methods to push customers towards AI Mode, this time instantly by way of anchor textual content embedded inside AI Overview solutions.