Bing tests Read more button for organic results

Bing is now testing a “Learn extra” textual content button for natural outcomes inside its SERP. We noticed Google take a look at one thing comparable this yr, which has since rolled out globally. It now appears like Bing is testing the same strategy with its personal search outcomes.

Here’s a screenshot.

Testing buttons like this for natural outcomes provides customers an additional, direct approach to click on via to a web site. It’s a strong addition for natural listings, giving customers a couple of entry level into the web page.