How Are Enterprise SEO Pros Measuring AI Overviews? [Webinar]

Webinar: Tactical Solutions For The Biggest AI Search Measurement Challenges

AI Overviews now seem on the high of a rising share of queries, and a significant portion of your viewers asks AI Mode, ChatGPT, Claude, or Gemini as an alternative of scrolling by search outcomes. Rankings and clicks nonetheless matter, however they seize much less of how people find and evaluate brands than they used to.

AI Search’s Measurement Problem

A rank tracker can inform you that an AI Overview appeared for a question. By itself, it will probably’t inform you whether or not your model was cited in that Overview, how your citations change from one question to a different, or what a quotation is value in contrast with a position-three natural rating.

LLM solutions are more durable to measure than AI Overviews. They don’t produce impression information, there’s no shared outcomes web page that each person sees, and the identical immediate can return totally different solutions. Enterprise and company Web optimization execs are nonetheless being requested to report on all of it.

What You’ll Be taught

On Wednesday, October 14, 2026 at 2 p.m. ET, Tom Capper of STAT will stroll by the biggest measurement challenges in AI search and a tactical solution for each one.

• The restrictions of Web optimization-only measurement: The particular gaps in conventional Web optimization metrics as soon as solutions come from AI Overviews and LLMs.
• What to prioritize when measuring AI search efficiency: The place to focus first as you add AI search to your measurement.
• Tactical fixes you possibly can put in place now: Sensible changes to your measurement you could begin on immediately.
• Reporting that holds up with stakeholders: How AI Overviews, AI Mode, and LLM visibility match into the reports your team already delivers.

About The Speaker

Tom Capper is Director of Search Product Technique at STAT, Moz’s enterprise SERP analytics platform. His work focuses on large-scale SERP information evaluation, and he has spent years publishing analysis on how Google’s outcomes, together with its AI options, really behave.

Register to learn how to bring AI search into your SEO reporting with a plan you possibly can act on.