Social Signals
Google Ads moves brand controls under AI Max in new search campaigns
Jul
Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new Search campaigns. This shift makes AI-powered features the default gateway to core targeting controls.
Driving the news. Brand targeting settings now live within the AI Max settings panel during new campaign creation. This actually started May 27, although an alert was only spotted by Jerome Fleck, senior SEA consultant.
- Advertisers can still keep or remove existing brand lists in legacy campaigns.
- But to add new brand lists, users must enable AI Max, signaling a deeper integration of brand controls into Google’s automation stack.
Why we care. Brand inclusions and exclusions – useful tools for controlling where ads appear – is now tied to enabling AI Max in new Search campaigns. This change means embracing automation is no longer optional if you want full brand targeting control.
The big picture. This update nudges advertisers toward adopting AI Max if they want full access to brand targeting tools, tightening the link between automation and control in campaign setup.
What’s changed. Previously, brand inclusions/exclusions were standalone settings. Now, they’re managed as part of AI Max configuration, even if the campaign isn’t fully automated.
What they’re saying. A Google Help document confirmed the migration:
- “An update starting 27 May 2025 will move brand settings to the AI Max settings panel in this step.”
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
#Google #Ads #moves #brand #controls #Max #search #campaigns
Планируете заказать букет без хлопот?
заказать цветы СЃ доставкой – отличная статья на эту тему.
Это современное решение скорости.
В статье вы найдете о том, как быстро оформить заказ.
Цветы всегда свежие и красиво оформлены, а букеты выглядят как на фото.
Оформляйте онлайн — удивляйте близких!
Дизайнерская мебель премиум класса — это воплощение изысканного стиля и безукоризненного качества.
Высококачественные материалы и проработка деталей позволяют мебели долго сохранять свой внешний вид.
Interested in premium dreadlock extensions?
Take a look at dreadlocks sale — the perfect destination for buying dreads online.
Here you can discover a massive collection of synthetic dreadlocks and handmade dreads, including specialty options like dread falls.
Choose from dread dreadlocks in various colors and textures — just right for anyone looking to buy dreads online or searching for dreadlocks for sale.
Want to change up your vibe? Opt for synthetic dreads for lightweight and easy styling,or shop de dreadlock extensions for a natural appearance.
Fans of and daddy dreads will love these quality options and bold styles.
Not sure which fit to pick? Enjoy fast shipping, a wide variety, and standout styles—perfect whether you want dreadlock store convenience or are ready to dreadlocks kopen online.
Find classic and trendy extensions dreads, all thoroughly reviewed by happy customers worldwide.
Curious about maintenance? The shop offers tips on caring for your new dreads and extending their life, so your custom synthetic dreads stay looking amazing.
Take your style higher — buy your dreadlocks online at thedreadfulls for originality and quality direct to your door.