Social Signals
Google Ads adds RSA headline performance data
Jul
Advertisers are starting to see click and conversion data tied directly to each Responsive Search Ad (RSA) headline asset in Google Ads – a major shift from the vague “Good” or “Best” labels previously used.
Why we care. This update unlocks true ad copy testing again. Instead of guessing which RSA headlines are working, advertisers can now make data-driven decisions.
- “Finally spotted something new in Google Ads worth shouting about,” wrote Ayisha Yousef, a performance marketing consultant, one of the first to confirm the update live.
How to check. Navigate to: Campaigns > Assets > Add columns. Look for clicks and conversions at the headline level.
What’s next. Not all accounts have access yet. However, there is confirmation it was spotted in UK, the Netherlands, France, and Belgium. Yousef gave three ways to take full advantage of this welcome feature:
- Cut or rewrite low-performing headlines.
- Test pinning vs. non-pinning strategies.
- Build clearer asset categories (offers, brand, social proof).
Bottom line. This is one of the biggest RSA updates in years – and a win for performance marketers who’ve been flying blind on creative optimization.
First seen. Bob Meijer and Miles McNair both Google Ads trainers and coaches at PPC Mastery, were credited as the first to notice the change in the wild, with Google Ads Specialist Adriaan Dekker sharing the update.
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