Social Signals
SE Ranking acquires Planable to unite SEO, social media, AI search
Aug
SEO management platform SE Ranking today announced it has acquired Planable, a social media management platform. This move merges the companies’ SEO and social media tools in one platform to target a combined market that’s forecast to be $117 billion this year.
- The acquisition expands SE Ranking’s product lineup beyond SEO into social media, which is increasingly influencing visibility in AI-powered search results from ChatGPT, Perplexity, and Google’s AI Overviews.
- The combined platform will help marketers with tools for search, social media, and LLM-based discovery, the companies said.
Why we care. Search is no longer just about websites. AI-powered search engines cite content from YouTube, LinkedIn, TikTok, and other social platforms, which means social visibility is critical for brand discoverability.
What they’re saying. SE Ranking CEO Vik Kuushynau said.
- “The way people search is changing fast—and the definition of visibility is evolving with it. So, to be discoverable, your brand needs—among other things—to be visible on social media.”
The details. Founded in 2016, Planable allows agencies and marketing teams to plan, approve, and analyze social media content across nine platforms, including YouTube, TikTok, and LinkedIn – all of which are often cited by generative AI engines. More than 7,000 agencies and teams use Planable, the companies said.
- SE Ranking was founded in 2013 as a rank tracking tool and has expanded its tool offerings in the years since. This is the company’s first acquisition.
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