Microsoft working on simplifying Bing

Mustafa Suleyman, the CEO of Microsoft AI, is working on simplicity after taking over as the head of Bing Search and AI efforts at Microsoft. Suleyman wrote on X, “Simplicity is one of the core principles I am focused on.”

Removing Bing features. Instead of adding new features to Bing, Mustafa Suleyman said the Bing team has “unshipped 27 features.” He said these efforts remove complexities.

He praised the Bing team, saying that being “brave enough to undo complexity is important.”

Suleyman did not specify which features were removed.

Undoing previous efforts. Suleyman is taking a different approach from his predecessor, Mikhail Parakhin, who previously led Microsoft Bing Search and Microsoft Advertising. He is now the CTO at Shopify.

The post. Here is the post from Suleyman where he wrote, “Simplicity is one of the core principles I am focused on. I am so proud that the Bing team has unshipped 27 features. Being brave enough to undo complexity is important.”

Why we care. Bing Search is known to have a fairly cluttered interface. Maybe removing some features can help remove some of that clutter and improve the overall interface.

We also have not seen a lot of new Bing Search features, outside of testing and rolling out generative AI features.

Maybe these efforts will help Bing gain market share — or maybe not — who knows.