TikTok’s U.S. future rests on Trump–Xi meeting this week

TikTok’s U.S. future rests on Trump–Xi meeting this week

Treasury Secretary Scott Bessent said Monday that Washington and Beijing have reached a “framework” agreement over TikTok’s future, potentially clearing the way for U.S.-controlled ownership of the app.

  • “It’s between two private parties, but the commercial terms have been agreed upon,” Bessent said during U.S.-China trade talks in Madrid.
  • Presidents Donald Trump and Xi Jinping are expected to meet this Friday to discuss the terms.
  • TikTok’s parent, ByteDance, faces a Sept. 17 deadline to divest or risk a U.S. shutdown.

Why we care. The deal may put an end to a major U.S.-China tech standoff, as Trump repeated warned TikTok can’t stay in the U.S. without American ownership.

The details. Trump said in a Truth Social post that a deal was reached involving a company “young people in our Country very much wanted to save.”

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  • U.S. Trade Rep. Jamieson Greer suggested the deadline could be extended briefly to finalize signatures, but stressed no rolling extensions.
  • The framework comes after months of executive order extensions delaying a shutdown.

Between the lines. Congress last year barred Apple and Google from distributing TikTok in U.S. app stores, labeling it a “foreign adversary-controlled application.”

  • Several potential U.S. buyers have surfaced, including Oracle’s Larry Ellison, Tesla’s Elon Musk, AI startup Perplexity, and Frank McCourt’s Project Liberty.

What’s next. Trump and Xi’s meeting will determine whether the framework becomes a binding deal, averting TikTok’s forced exit from the U.S. market.

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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.


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