Microsoft launches asset-level ad reviews

Microsoft launches asset-level ad reviews

Microsoft Advertising rolled out asset-level editorial review, giving advertisers visibility into policy approvals for individual ad components — not just entire ads — and reducing delays caused by single non-compliant elements.

What’s new. First announced in June, advertisers can now see headlines, descriptions, and images reviewed separately inside the Microsoft Advertising interface. If one asset violates policy, only that component is blocked, while compliant assets continue to serve.

Asset Level ReviewAsset Level Review

Why we care. This shift minimizes campaign disruption and speeds up approvals. Instead of rebuilding or resubmitting whole ads, advertisers can quickly identify and fix the exact asset causing the issue, getting campaigns live faster.

How it works. The platform flags disapproved assets directly in the dashboard, surfaces warning banners when components are blocked, and clearly shows asset-level status alongside campaign details.

Bottom line. Asset-level reviews replace an all-or-nothing approval process with a faster, more precise system that keeps compliant ads running and advertisers in control.


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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.


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