Social Signals
Microsoft rolls out multi-turn search in Bing
Feb
Microsoft today rolled out multi-turn search globally in Bing. As you scroll down the search results page, a Copilot search box now dynamically appears at the bottom.
About multi-turn search. This type of search experience lets a user continue the conversation from the Bing search results page. Instead of starting over, the searcher types a follow-up question into the Copilot search box at the bottom of the results, allowing the search to build on the previous query. Here’s a screenshot of this feature:
Here’s a video of it in action:
What Microsoft said. Jordi Ribas, CVP, Head of Search at Microsoft, posted this news on X:
- “After shipping in the US last year, multi-turn search in Bing is now available worldwide.
- “Bing users don’t need to scroll up to do the next query, and the next turn will keep context when appropriate. We have seen gains in engagement and sessions per user in our online metrics, which reflect the positive user value of this approach.”
Why we care. Search engines like Google and Bing are pushing harder to move users into their AI experiences. Google is blending AI Overviews more deeply into AI Mode, even as many publishers object to how it handles their content. Bing has now followed suit, fully rolling out the Copilot search box at the bottom of search results after several months of testing.
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