Google Ads Surfaces PMax Search Partner Domains In Placement Report

Some advertisers at the moment are seeing Efficiency Max placement knowledge populate in Google Advertisements reporting, together with Search Companion domains and impression counts that had beforehand been absent from the report.

PPC marketer Thomas Eccel flagged the change on LinkedIn, noting the report had been empty for his PMax campaigns till now.

“I lastly see the place and the way Pmax is being displayed!” Eccel wrote. “But in addition cool to see lastly who the true Google Search Companions are. That was at all times a blurry gray zone.”

What’s New

Google has documented a Efficiency Max placement report supposed for model security assessment, and that report is now displaying knowledge for a wider set of accounts. The information contains particular person placement domains, community kind, placement kind, and impression quantity.

The Search Companion visibility is the element getting consideration. PMax campaigns have distributed adverts throughout Google’s Search Companion Community since launch, however many advertisers noticed an empty report after they seemed for specifics. That’s now altering for at the very least some accounts.

Google hasn’t issued a proper announcement tied to this alteration. Google’s assist documentation notes that starting in March 2024, the PMax placement report helps Search Companion Community websites. What’s new is the info showing the place it didn’t earlier than.

The rollout is uneven, although. Some commenters on Eccel’s LinkedIn put up stated the report continues to be empty of their accounts.

What The Report Doesn’t Present

Google describes this placement reporting as a model security software, not a efficiency report. The information reveals impressions on the placement stage however doesn’t escape clicks, conversions, or value for particular person placements.

You possibly can see the place your adverts appeared and what number of instances, however you possibly can’t calculate the return on any particular placement. Search Companion Community prices are reported as a single line merchandise in channel efficiency reporting, reasonably than being attributed by area.

Advertisers can use the info to make exclusion selections for model security causes. However tying outcomes to particular placements inside this view isn’t attainable, which limits its use as an optimization software.

This suits a sample in how Google has rolled out PMax transparency over the previous two years. Channel-level reporting launched in mid-2025 with efficiency knowledge by floor kind, and deeper asset segmentation followed in the fall. Every replace has added visibility with out giving advertisers full placement-level efficiency knowledge.

Why This Issues

PMax placement visibility has been one of the crucial persistent requests from paid search practitioners because the marketing campaign kind launched. The location report existed within the interface however returned no knowledge, irritating advertisers who needed to know the place their budgets have been going.

The Search Companion element issues as a result of PMax doesn’t provide the identical Search Companions toggle as commonplace Search campaigns, although advertisers can use exclusions. Seeing which accomplice domains are getting impressions and cross-referencing that towards total Search Companion efficiency within the channel report provides you an information level you didn’t have in apply earlier than, even when the report itself isn’t new.

The model security framing is price holding in thoughts. Google’s documentation describes this report as a approach to verify the place adverts seem, to not consider efficiency. That distinction issues for the way you utilize the info and the way you discuss it with purchasers or stakeholders who might anticipate extra granularity than it gives.

Wanting Forward

Google has steadily expanded PMax reporting over the previous yr, transferring from limited channel visibility to surface-level breakdowns to the placement-level impression knowledge now showing for extra accounts.

Whether or not placement-level efficiency metrics comply with is an open query. Google hasn’t confirmed plans so as to add clicks, conversions, or value to the location report. For now, checking whether or not the info is out there in your account and reviewing the Search Companion domains to get your impressions is the sensible subsequent step.