We’re Bringing The SEJ Newsroom To You, Live [Free Event]

We’re bringing the SEJ newsroom to a display screen close to you.

On March 11 from 12–3pm ET, we’ve gathered our personal search specialists, alongside some very particular visitors, that can assist you grasp AI search visibility this 12 months. That is SEJ Live, a brand new collection we’ve been constructing behind the scenes, and I couldn’t be extra excited to see it come to life.

Right here’s why this issues proper now: I’m seeing an enormous disconnect between management and the advertising groups doing the work. Management needs efficiency yesterday, however these with their toes on the bottom know that buyer behaviors have modified. The metrics we used to depend on, the methods our plans had been constructed on, now not inform the precise story. And methods want to alter.

SEJ Reside is designed that can assist you bridge that hole.

Come, chat with others deep in these shifts, ask the questions your staff is wrestling with, and see how these specialists are making sense of AI-influenced search.

We’re all in the identical boat, so let’s commiserate collectively…. And share our learnings just like the search group is so well-known for!

What We’re Protecting

Session 1: Newsroom: 1 New AI Search Actuality. 3 SEJ Chief Views
Three SEJ leaders break down 2025’s AI search shifts from three angles. Loren Baker covers the enterprise aspect, Matt Southern breaks down the information, and Shelley Walsh interprets the influence in your content material. The query for all three: what ought to skilled entrepreneurs do about it heading into Q2 26?

Session 2: Visitors Modifications Or Measurement Gaps? Develop Your search engine optimization KPIs For AI Search
AI search requires a brand new set of KPIs tailor-made to how discovery and conversion happen right now. Study which metrics precisely mirror AI-driven visibility and efficiency. Emily Popson, VP of Advertising and marketing at CallRail, reveals you find out how to exchange outdated metrics with KPIs aligned to trendy search conduct.

Session 3: Why Reply Engines Ought to Be on Each CMO’s Strategic Agenda
And, I’m very excited to have our visitor speaker Nikhil Lai, Principal Analyst at Forrester, be part of us. Nikhil goes to share identified shifts in search behavior, how totally different groups ought to align round these modifications, and what’s subsequent for reply engines and also you.

Who Ought to Be There

We’re chatting with the CMOs, advertising administrators, and search leaders who’re previous the “AI is coming” dialog and want the “here’s what to do right now” dialog.

Every session builds on the one earlier than it, supposed to spark modifications it is advisable to make in your individual technique.

This primary SEJ Reside is being thoughtfully deliberate to convey this group and dialog to the forefront. All three periods are reside with full Q&A on the finish, so convey your hardest questions. The displays are going to be insightful, and I count on the chat goes to be lit.

Inform your friends and your staff. When you’re chargeable for advertising efficiency, reporting to management, or constructing your 2026 progress plan, these will be three hours well spent.

I hope you’ll be part of us.

Save Your Spot

P.S. The staff is speaking about doing a particular AMA for any questions we are able to’t reply throughout the occasion. One other advantage of becoming a member of us reside … it’s the one means you’ll be able to submit your query.