Google patent hints searchers will land on AI-generated pages and not web pages

A patent doc revealed by Google hints that Google Search might take searchers from the search outcomes web page, to an AI-generated web page which is tremendous customized to reply the question, versus taking that searcher to an internet web page.

Patent. The patent is called AI-generated content page tailored to a specific user and was filed by Google a couple of 12 months in the past after which granted final month.

This patent describes a system that makes use of Synthetic Intelligence (AI) to routinely create a customized touchdown web page for a enterprise or group when a consumer performs a search. As an alternative of simply sending a consumer to a generic homepage, the system generates a web page dynamically that’s particularly related to the consumer’s intent and the group’s content material.

Patent summary. Here’s a copy of the summary of the patent:

“Strategies for producing a synthetic intelligence (AI)-generated web page for a primary group. The system can embrace a machine-learned mannequin configured to generate the AI-generated web page. The system can obtain from a consumer gadget related to a consumer account, the consumer question. Moreover, the system can generate a search outcome web page for the consumer question. The search outcome web page can embrace a primary outcome related to a primary touchdown web page of the primary group. The system can calculate a touchdown web page rating for the primary touchdown web page. The system can generate an up to date search outcome web page based mostly on the touchdown web page rating exceeding a threshold worth, the up to date search outcome web page having a navigation hyperlink to an AI-generated web page for the primary group. The system could cause a presentation, on a show of the consumer gadget, the up to date search outcome web page.”

Instance. Here’s a fictitious instance: Think about you’re in search of a particular merchandise, like “waterproof mountain climbing boots for huge toes,” from a giant retailer like REI or Amazon. Usually, while you click on a search outcome, it sends you to the shop’s generic “Climbing Boots” web page, and it’s a must to filter the outcomes your self to seek out what you really need. As an alternative, Google might use AI to construct a brand new web page that provides you a extra personalized and filtered response.

Credit. This was noticed by Brandon Lazovic and posted by Joshua Squires on LinkedIn. Joshua wrote, “In brief, Google would use AI to generate a web page that appears like your web site however rebuilds the whole construction of a web page dynamically, in actual time, and locations it on the high of the SERP. This throws up every kind of crimson flags to me.”

Glenn Gabe wrote, “In the event you thought AIOs angered folks, simply look forward to AI-generated touchdown pages from Google. Sure, Google might create new touchdown pages from the SERPs if yours isn’t adequate (based mostly on this patent).” And Lily Ray added that that is “Terrifying to be sincere.”

Why we care. Once more, that is only a patent doc and doesn’t imply Google is doing this, will do that sooner or later or one thing else. Though some might imagine it is a type of what Google is doing with AI Overviews or AI Mode.

In any occasion, it’s price studying as a result of it’s helpful to see how Google’s thoughts is working.