Yahoo adds personalized homepage to its Scout AI search engine

Yahoo adds personalized homepage to its Scout AI search engine

Yahoo at this time launched MyScout, a customizable homepage inside Yahoo Scout, its beta AI reply engine.

How MyScout works. Logged-in customers can customise the homepage with tiles that pull data from Yahoo properties (e.g., Mail, Information, Sports activities, Finance, Video games). Examples embrace:

  • Inbox previews from Yahoo Mail.
  • Inventory updates from Yahoo Finance watchlists.
  • Information subjects and trending tales.
  • Scores and schedules for favourite groups.
  • Climate, purchasing comparisons, and video games.

Customers can add, take away, reorder, or create tiles primarily based on subjects or queries they wish to comply with.

  • Some tiles replace in actual time, comparable to inventory costs.
  • Different tiles refresh all through the day with updates like electronic mail, sports activities scores, and breaking information.
  • The expertise will change into extra “agentic and customized” because the system learns from consumer exercise, Yahoo mentioned.

New writer options. Yahoo says Scout helps the open internet by linking customers on to authentic sources utilized in its AI solutions. To help that aim, Yahoo Information can also be launching new writer options designed that will help you develop recurring audiences on its platform:

  • Writer model pages that mixture your articles, movies, and social feeds on Yahoo.
  • A comply with function that lets customers subscribe to your content material and obtain curated newsletters of their inbox.

Availability: Yahoo Scout — together with MyScout — is obtainable in beta for U.S. customers at Scout.com and thru the Yahoo Search app on iOS and Android.

Yahoo’s announcement. Yahoo Introduces MyScout, the First Personalized Homepage for AI Answers


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Danny Goodwin

Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising and marketing information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions.

Goodwin has been enhancing and writing in regards to the newest developments and tendencies in search and digital advertising and marketing since 2007. He beforehand was Govt Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.


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