Adobe to shut down Marketo Engage SEO tool

Adobe will shut down the website positioning function in Marketo Have interaction on the finish of March 2026, based on its February 2026 launch notes.

The software might be deprecated on March 31, and you could export any current website positioning knowledge earlier than then. (This page consists of hyperlinks to the export directions.) The website positioning tile might be faraway from the platform on April 1.

What occurred?

Adobe’s Keith Gluck said deprecating low-use options lets the Marketo Have interaction workforce concentrate on different areas of the platform. In your website positioning wants, Adobe announced in 2025 that it was acquiring Semrush, a full-featured website positioning and visibility software. (Reminder: Semrush owns Third Door Media, the writer of Search Engine Land.)

The deprecation got here as no shock if you happen to observe Marketo information intently. Experiences counsel few individuals totally configured the website positioning software, and its options didn’t appear to be a precedence for the Marketo Have interaction product workforce in recent times.

With LLMs quickly altering the search panorama, it was time to say goodbye. The arrival of Semrush into the Adobe household offered the right alternative.

Mike Pastore has spent almost three many years in B2B advertising and marketing, as an editor, author, and marketer. He first wrote about advertising and marketing in 1998 for web.com (later Jupitermedia). He then labored with entrepreneurs at among the best-known manufacturers in B2B tech creating content material for advertising and marketing campaigns at each Jupitermedia and QuinStreet. Previous to becoming a member of Third Door Media because the Editorial Director of the MarTech web site, he led demand era at B2B media firm TechnologyAdvice.

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