Social Signals
A preview of ChatGPT’s ad controls just surfaced
Feb
A newly discovered settings panel offers a first detailed look at how ads could work inside ChatGPT, including how personalization and privacy controls are designed.
Driving the news. Entrepreneur Juozas Kaziukėnas found a way to trigger ChatGPT’s upcoming ad settings interface. The panel repeatedly stresses that advertisers won’t see user chats, history, memories, personal details, or IP addresses.
What the settings reveal. The interface lays out a structured ad system with dedicated controls:
- A history tab logs ads users have seen in ChatGPT.
- An interests tab stores inferred preferences based on ad interactions and feedback.
- Each ad includes options to hide or report it.
- Users can delete ad history and interests separately from their general ChatGPT data.
Personalization options. Users can turn ad personalization on or off. When it’s on, ChatGPT uses saved ad history and interest signals to tailor ads. When it’s off, ads still appear but rely only on the current conversation for context.
- There’s also an option to personalize ads using past conversations and memory features, though the interface stresses that chat content isn’t shared with advertisers. Accounts with memory disabled won’t see this option active.
Why we care. This settings panel offers the clearest view yet of how ad personalization and privacy controls could work with ChatGPT ads. It points to a system built on strict privacy boundaries. The controls suggest ads will rely on contextual signals and opt-in personalization, not deep user tracking. That shift makes creative relevance and in-conversation intent more important than traditional audience profiling for brands preparing for conversational ad environments.
The bigger picture. The discovery suggests OpenAI is building an ad system that mirrors familiar controls from major ad platforms while prioritizing clear privacy boundaries and user choice.
Bottom line. ChatGPT ads aren’t live yet, but the framework is coming into focus — pointing to a future where conversational ads come with granular privacy and personalization controls.
First seen. Kaziukėnas shared the preview of the platform on LinkedIn.
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