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Apple is finally upgrading Siri, and Google Gemini will power it
Jan
Apple is teaming up with Google to power its next generation of AI features, including a long-awaited Siri upgrade.
What’s happening: Apple will use Google’s Gemini AI models and cloud infrastructure to support future Apple Foundation Models. The multi-year partnership is expected to roll out later this year.
Why we care. With Gemini powering Siri, Apple’s assistant should become a true AI answer engine. That will likely change how millions of iOS users find information, ask questions, and interact with search.
Driving the news. Apple said it chose Google after a “careful evaluation,” calling Gemini the “most capable foundation” for its AI ambitions.
- We learned in September that Apple was in talks to use a custom Gemini model to power a revamped Siri.
- Apple delayed its Siri AI upgrade last year, despite marketing the feature. The delay intensified scrutiny of Apple’s AI strategy.
What they’re saying. Here’s a statement Google shared via X:
Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year. After careful evaluation, Apple determined that Google’s Al technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users. Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple’s industry-leading privacy standards.
The bigger picture. Google briefly crossed a $4 trillion market cap last week, surpassing Apple for the first time since 2019.
- Google’s Gemini 3 model launched late last year as part of its broader AI push.
- Apple largely stayed out of the AI arms race that followed ChatGPT’s launch in late 2022 while rivals poured billions into models, chips, and cloud infrastructure.
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