A major category, focus, or pillar (as I have defined it for decades) of SEO is content. Influencing a range of on-page factors, but more so to develop authentic context and authority status over the years, content has been an engine of so much SEO and is a focal point in the shift from keyword-focused […]
Google Ads appears to be testing an automatic assignment of New Customer Value within New Customer Acquisition (NCA) campaigns — and it’s doing so without advertisers’ explicit consent. The change, first spotted by performance marketer Bilal Yasin, has led to unexpected reporting shifts and frustration among advertisers. “Without any heads-up, and without it being in […]
I just got back from San Diego and Toronto, where I spoke at Ahrefs Evolve and SEO IRL – both of which were fantastic. A lot of people I met subscribed to the Growth Memo. Thank you all for coming out! Image Credit: Kevin Indig I also had the pleasure of facilitating a 3h mastermind with leaders […]
1. The Two-Channel Future: Why AI and SEO Must Coexist “We’re no longer dealing with a single search engine. You’ve got the legacy model, Google, Bing, etc., but now you’ve also got generative engines like ChatGPT, Claude, and Perplexity that respond to more complex, multi-intent prompts. That changes everything. The average search query in Google […]
A website redesign is essential for remaining competitive, but for multi-location businesses, the risks are much higher. Stripping away the local relevance that drives traffic to location pages can cause rankings and online visibility to plummet. Using localized content on location pages resulted in a 107% rankings lift, something businesses risk losing if a redesign […]
Google announced an update to its voice search, which changes how voice search queries are processed and then ranked. The new AI model uses speech as input for the search and ranking process, completely bypassing the stage where voice is converted to text. The old system was called Cascade ASR, where a voice query is […]
What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data, developed three creative variants, launched a triggered journey and measured incremental improvement. No tickets, no queues, no committees. […]
The Wikimedia Foundation (WMF) reported a decline in human pageviews on Wikipedia compared with the same months last year. Marshall Miller, Senior Director of Product, Core Experiences at Wikimedia Foundation, wrote that the organization believes the decline reflects changes in how people access information, particularly through AI search and social platforms. What Changed In The […]
GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently published a guide to AI search visibility that provides a perfect opportunity to test whether optimization for AI answers recommendations is distinct from traditional SEO […]
Adviso once again is leading the way in the 11th annual Search Engine Land Awards. The Canadian agency is a finalist in six categories in 2025. Two other agencies earning finalist status five times are: Meanwhile, four agencies earned finalist status three times in the 2025 Search Engine Land Awards: Amsive. ATRA Bloom Digital. Digital […]