The new year is here, which means it’s time to deliver your end-of-year (EOY) PPC report. But an EOY report isn’t just a longer version of your monthly performance check-in. It’s typically read by a different audience – often leadership teams who don’t see your regular reporting – and it needs to tell a different […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Every year, after the winter holidays, I spend a few days ramping up by gathering the context from last year and reminding myself of where my clients are at. I want to use the opportunity to share my understanding of where we are […]
LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional understanding to intent‑driven inventory without breaking the bank. The key is knowing how the targeting methods work together across the various campaign types. What follows is a practical guide […]
“If AI can write, why are we still paying writers?” For any CMO or senior manager on a budget, you’ve probably already had a version of this conversation. It’s a seductive idea. After all, humans are expensive and can take hours or even days to write a single article. So, why not replace them with […]
Google published a research paper about helping recommender systems understand what users mean when they interact with them. Their goal with this new approach is to overcome the limitations inherent in the current state-of-the-art recommender systems in order to get a finer, detailed understanding of what users want to read, listen to, or watch at […]
Reddit is rolling out Max campaigns, a new automated campaign type now available in beta for traffic and conversion objectives. The launch comes as Reddit continues to see strong advertiser momentum, supported by rising daily active users and rapid growth in conversion activity. While automation is now standard across most paid media platforms, Reddit is […]
Google introduced Creator Search, which allows advertisers to discover YouTube creators using keywords or channel handles, then narrow results by subscriber count, average views, location, and contact availability. The update significantly reduces the manual work involved in creator research and outreach. Alongside search, Google added a new Management section that centralizes creator communications. Advertisers can […]
SEO now sits at an uncomfortable intersection at many organizations. Leadership wants visibility in AI-driven search experiences. Product teams want clarity on which narratives, features, and use cases are being surfaced. Sales still depends on pipeline. Meanwhile, traditional rankings, traffic, and conversions continue to matter. What has changed is the surface area of search. Pages are now […]
The PPC landscape in 2025 shifted faster than ever, with updates arriving at a pace unmatched in the industry’s 20-year history. At SMX Next, a panel of industry experts broke down what’s working, what’s failing, and what advertisers should prepare for in 2026 and beyond. The state of PPC The panelists agreed that 2025 marked […]
Within a week of each other, Microsoft CEO Satya Nadella and Jaana Dogan, a Principal Engineer working on Google’s Gemini API, posted comments about AI criticism that shared a theme. Both redirected attention away from whether AI output is “good” or “bad” and toward how people are reacting to the technology. Nadella published “Looking Ahead […]