Perplexity announced Comet Plus, a monthly subscription that pays participating publishers when people read their work and when AI systems use it to answer questions. The company says subscriber payments go to partners, with a small portion retained to cover compute costs. How Comet Plus Works Comet Plus will be available for $5 per month. […]
This edited excerpt is from Ethical AI in Marketing by Nicole Alexander ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Recent research highlights intriguing paradoxes in consumer attitudes toward AI-driven marketing. Consumers encounter AI-powered marketing interactions frequently, often without realizing it. According to a 2022 Pew Research Center survey, 27% of […]
Smart Bidding, Performance Max, and responsive search ads (RSAs) can all deliver efficiency, but only if they’re optimizing for the right signals. The issue isn’t that automation makes mistakes. It’s that those mistakes compound over time. Left unchecked, that drift can quietly inflate your CPAs, waste spend, or flood your pipeline with junk leads. Automation isn’t the enemy, […]
Retail media networks are projected to be worth $179.5 billion by 2025, but capturing share and achieving long-term success won’t hinge solely on growing their customer base. With over 200 retail media networks now competing for advertiser attention, the landscape has become increasingly complex and crowded. The RMNs that stand out will be those taking […]
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Brave published details about a security issue with Comet, Perplexity’s AI browser, that enables an attacker to inject a prompt into the browser and gain access to data in other open browser tabs. Comet AI Browser Vulnerability Brave described a vulnerability that can be activated when a user asks the Comet AI browser to summarize […]
Performance Max (PMax) advertisers just got a major visibility upgrade: Channel Reporting is now available at the account level, not just within individual campaigns. How it works: View and compare all PMax campaigns in a single reporting overview. Segment by conversion metrics to understand what’s driving results. Identify performance patterns across channels without jumping campaign […]
Link building services are SEO-focused agencies that help businesses earn relevant, high-quality backlinks — an important factor in improving visibility, building brand authority, and increasing discoverability online. Backlinks have long been a driver of traditional search visibility, and many SEO professionals believe they may also play a role in how emerging AI-powered search experiences surface […]
In 2025, people aren’t just searching for answers anymore. They’re looking for genuine responses from the people they trust most: Creators. Communities. Fellow brand supporters. In many ways, community has become an algorithm of its own. AI-powered tools like Google Gemini, ChatGPT, and Perplexity have made knowledge more accessible than ever. But in doing so, […]
Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or the specificity of your landing pages. While those elements are important, they’re meaningless unless they sit on a foundation of alignment with client needs. The cleanest account structure and flawless creatives may hit every platform […]