Are you looking to boost your app’s growth and turn new users into loyal fans? Join Adobe product experts for a free webinar on consumer and practitioner trends in mobile app growth and real-time, personalized engagement. In this session, you’ll discover how to use in-product personalized experiences to: Streamline user onboarding Accelerate product adoption Build […]
Take the right steps — and avoid common mistakes — when facing account suspensions advises Microsoft Ads Liaison Navah Hopkins. Hopkins stresses that Microsoft takes security “very seriously,” applies a three-strike system for policy violations, and has humans review every appeal. Why we care. Microsoft suspends accounts for severe or repeated policy violations. That includes […]
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller discussed when lazy loading helps and when it can slow pages. Splitt used a real-world example on developers.google.com to illustrate a common pattern: making every image lazy by default can delay Largest Contentful Paint (LCP) if it includes above-the-fold […]
The local SEO playbook that worked for years no longer delivers. Even businesses with strong rankings and steady traffic are disappearing from a critical slice of search results. Here’s what happened to one of my clients last month: For two years, their moving company held Position 1 for “moving to Birmingham, AL.” Traffic was steady […]
This week’s Ask An SEO question is about whether small brands should prioritize TikTok over Google to grow their audience: “I keep hearing that TikTok is a better platform for small brands with an easier route to an audience. Do you think that Google is still relevant, or should I go all in on TikTok?” […]
Google just announced a new unifying identity for its Local Services Ads (LSAs) verification badges. Called Google Verified, the badge will replace several different trust signals that advertisers and consumers have been seeing over the years. This includes the Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee program. Starting in […]
You’ve probably seen the headlines: Sam Altman recently announced that GPT-5 can write complete computer programs from scratch. That’s pretty impressive! For PPC marketers who have been struggling with the difficulty of writing Google Ads scripts, this may signal a shift in how we approach automation. The idea that we can generate software from a […]
Marketers today spend their time on keyword research to uncover opportunities, closing content gaps, making sure pages are crawlable, and aligning content with E-E-A-T principles. Those things still matter. But in a world where generative AI increasingly mediates information, they are not enough. The difference now is retrieval. It doesn’t matter how polished or authoritative […]
Google is adding agentic booking features to AI Mode in Search, beginning with restaurant reservations for U.S. Google AI Ultra subscribers enrolled in Labs. What’s New Booking Reservations AI Mode can interpret a detailed request, check real-time availability across reservation sites, and link you to the booking page to complete the task. For businesses, that […]
Search is shifting in ways that go beyond traditional rankings. Answer engines like Google’s AI Overviews, ChatGPT, Perplexity, and Gemini are becoming part of everyday search journeys, changing how people search and what they trust. Up to 38% of users now read AI-generated summaries, while 36% skip them for traditional results, per YouGov. It’s still […]