Patchstack published a case study that examined how well Cloudflare and other general firewall and malware solutions protected WordPress websites from common vulnerability threats and attack vectors. The research showed that while general solutions stopped threats like SQL injection or cross-site scripting, a dedicated WordPress security solution consistently stopped WordPress-specific exploits at a significantly higher […]
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A vulnerability advisory was published for the Inspiro WordPress theme by WPZoom. The vulnerability arises due to a missing or incorrect security validation that enables an unauthenticated attacker to launch a Cross-Site Request Forgery (CSRF) attack. Cross-Site Request Forgery (CSRF) A CSRF vulnerability in the context of a WordPress site is an attack that relies […]
Google quietly rolled out a change advertisers have wanted for years: site-level reporting for the Search Partner Network. Until now, advertisers could only opt in or out, with little understanding of where their ads actually showed. This update finally gives visibility into where budgets are spent outside of Google. Google lists this as an August […]
Let’s be clear: affiliate fraud is happening. Most of the time, the question isn’t whether there are violations in an affiliate program. The real question is: Can you see them? Now, fraudsters don’t just break the rules; they hide the violations. With cloaking, geotargeting, and redirect chains, affiliates can run violating campaigns without ever being […]
Every time a new ad platform launches, the same question pops up: “Should we run ads here?” The truth? More platforms don’t always mean more results. Not every channel is a goldmine – and chasing them all just drains your budget. The pressure to be everywhere Whenever a new platform enters the mix, brands scramble […]
Google will consolidate its Local Services Ads (LSA) credibility programs into a single Google Verified badge, starting in October. The badge replaces multiple programs, including Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee. It will appear on eligible LSA profiles that have completed Google’s screening and verification process. How it […]
Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh Blyskal, who analyzed more than 1 billion ChatGPT citations and 1 million referral visits from a sample of sites across various verticals. By the numbers. Some of the key findings: Reddit citations are up 87% since July 23, now […]
Google Ads rolled out a diagnostics tool to help advertisers spot issues with shopping cart data tied to conversions. The tool appeared in accounts, following an initial mention on a Google help page last week. Advertisers can access it by hovering over the Status column for a specific conversion action. How it works. A pop-up […]
Google is pushing advertisers to enrich the conversion data they send to Google Ads, saying more signals mean stronger attribution, better modeling, and ultimately, improved campaign performance. How it works. Google recommends upgrading pipelines to the latest Ads API (v20+) and layering in multiple data points: User-provided data (hashed email, phone) to unlock cross-device conversions. […]