Visits to nearly every major U.S. news site dropped in July. Only six of the top 50 U.S. news websites grew traffic year over year (YoY), according to PressGazette’s monthly ranking of the top 50 news websites in the U.S. in July, based on Similarweb data. By the numbers. The New York Times led with […]
When most marketers think of a PPC audit, they picture a checklist: Pull a few reports. Flag the obvious inefficiencies. Send the client a PDF. Call it a day. In reality, that’s a missed opportunity, especially for agencies. An effective audit should be more than just a diagnostic. Drawing on years of running agency-grade audits, […]
In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men 18-24!” In digital advertising, we can get much more specific, defining our target audience based on things like significant life transitions, in-market behaviour, past interactions […]
In B2B SEO, typically, the ultimate goal is to attract high-intent searchers who convert into qualified leads. But, not all high-intent visibility translates to sales-ready traffic, especially in long sales cycles or complex buying journeys. As we get deeper into an era of diminishing importance of keywords that translate directly into attributable clicks, a focus […]
GenAI-powered search doesn’t behave like Google. Large Language Models (LLMs) and AI agents don’t just index—they interpret, summarize, and rank your content in ways most audits aren’t built to detect. That means the technical signals shaping your brand’s visibility are shifting underfoot. In Technical SEO for GenAI: How bots see, crawl & rank your brand, […]
There once was a time when digital marketers chased traffic. The more traffic a website attracted, the more marketers felt satisfied and closer to attaining their goals. But, this once golden metric is no longer a tell-tale sign of success. Gone are the days of forecasting growth solely on the number of visitors coming to […]
AI search has completely changed the way customers make decisions. If you’re still just tracking data instead of driving sales from AI search, you are missing out. Join Bart Góralewicz, Co-Founder of ZipTie.dev, on September 3, 2025, for an insightful webinar on how to map customer journeys in AI search and turn those insights into […]
When it comes to AI-powered search, visibility isn’t just about ranking – it’s about being included in the answer itself. That’s why generative engine optimization (GEO) matters. The same technical SEO practices that help search engines crawl, index, evaluate, and rank your content also improve your chances of being pulled into AI-generated responses. The good […]
After Amazon pulled its ads from Google Shopping on July 23, clicks became cheaper, and volumes rose, but the value of that traffic dropped. That’s according to a new study from Optmyzr, which analyzed 6,137 advertiser accounts. By the numbers (all categories combined): 📈 Clicks: +7.8% 📉 CPC: -8.3% 📉 Conversion Value: -5.5% 📉 ROAS: […]
Generative AI is reshaping how people find information — but it hasn’t replaced search engines like Google. That’s according to a new Nielsen Norman Group study: While users increasingly experiment with ChatGPT, Gemini and AI Overviews, most still default to old habits: starting with Google. Why we care. Google is a habit – and habits […]