Author Archives: SocialSignalCounter

Bing Webmaster Tools got a nice upgrade, adding 24 months of data, a new country and device filter and keyword trendlines for the search performance report. Krishna Madhavan, Principal Product Manager at Microsoft Bing said, “Starting today, we are expanding data capabilities within Bing Webmaster Tools. Search Performance will now give you deeper visibility into […]

AI search is here. Are you ready for the new rules? The SEO game has changed. Traditional strategies are no longer enough, and some brands are getting lost in the shift to AI-powered search results. Join Wayne Cichanski on August 20, 2025 for an exclusive webinar sponsored by iQuanti. Learn how to adapt your SEO […]

The traditional marketing funnel is breaking – and your content is losing its place in it. For years, marketers built strategies around a linear journey: Awareness → Evaluation → Consideration → Purchase → Retention.  At every stage, content played a pivotal role – fueling discovery, educating buyers, and driving conversion. SEO was the engine that […]

OpenAI has released GPT-5, now the default model in ChatGPT for all users, including those on the free tier. The new model is positioned as OpenAI’s most capable and reliable system to date. OpenAI emphasizes a stronger focus on accuracy, instruction following, and long-form reasoning. Available Now To All ChatGPT Users For the first time, […]

OpenAI today introduced GPT-5, its most advanced large language model. OpenAI promised faster answers, greater accuracy, and better performance in everything from content creation to coding. Why we care. GPT-5 should bring more accuracy, customization, and speed to AI writing and research, which should be good news for search marketers and content creators. We’ll have […]

There’s nothing worse than watching your own products compete against each other. When your paid media strategy starts pitting your product lines against one another, you’re not just inflating costs; you’re undercutting your own chances at conversion. That’s the question this month’s “Ask A PPC” will tackle: “I work for a company that has three […]

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more transparency around auto-generated assets, these updates will feel like long-overdue upgrades. Let’s break down what’s new, why it matters, and how advertisers should respond. What’s New […]

Google is rolling out a trio of updates to Performance Max, aimed at giving advertisers more control and optimization power across campaigns. Here’s what’s new. Sharper targeting tools. Campaign-level negative keyword lists are now live, allowing bulk management across multiple PMax campaigns – good for protecting brand suitability at scale. Search theme limits are doubled […]

The funnel didn’t disappear. It went invisible. Marketers spent decades perfecting the funnel: awareness, consideration, conversion. We built personas. We mapped content to stages. We watched users click, scroll, bounce, convert. Everything was visible. But GenAI doesn’t show its hand. The funnel still exists, it’s just hidden inside the model. Every time someone prompts ChatGPT […]

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content strategy, or even a business strategy, you need to know who you are as a brand. It’s a step many marketers and business leaders overlook, […]