In the post-ChatGPT era, SEO is not just about keywords, links, or even content. It is more about how deeply AI is embedded into your strategy, operations, and thinking. To succeed in 2025, you don’t need to be a prompt engineer or machine learning expert. But you do need to: Start thinking in systems, not […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
Google will ban most forms of political advertising across its platforms in the European Union, in line with the EU Regulation 2024/900, starting in September. Driving the news. Google’s updated Political Content policy prohibits: Ads by, for, or on behalf of political actors (e.g., candidates, parties, campaign groups). Ads intended to influence election outcomes, referenda, […]
Stop letting AI drain your budget. Learn how to make it work for you. Think AI can fully run your marketing strategy on autopilot? Or that AI-generated content should deliver instant results? It is time to bust the AI myths that are slowing you down and costing you money. Join Bailey Beckham, Senior Partner Marketing […]
Despite thousands of languages spoken worldwide, only a small fraction are meaningfully represented online. Most of what we see in search results, AI outputs, and digital platforms is filtered through just a handful of dominant languages – shaping not only what we find, but whose knowledge counts. The multilingual promise, the monolingual reality We live […]
Ecosia has begun delivering its own search results for the first time in its 16-year history, starting with users in France who will receive a portion of results from a new European search index developed jointly with Qwant. The rollout marks the first implementation of the European Search Perspective (EUSP) joint venture, which has created […]
Google is touting AI as the biggest upgrade to Search in its history – claiming more queries, higher quality clicks, and a healthier web. But a new blog post (authored by Liz Reid, VP, head of Search) leaves out actual details about who’s winning, and losing – and how much control publishers really have. Here’s […]
A new Backlinko test adds fresh fuel to speculation that ChatGPT Plus may be relying on Google Search, at least some of the time, to surface web content. Backlinko’s “sting” experiment appears to confirm earlier findings from SEO pros Abhishek Iyer, Aleyda Solis, and Alexis Rylko that visibility in Google’s index can directly impact ChatGPT […]
Google is rolling out default asset optimization for all existing and new Demand Gen image ads, automatically adapting creatives to better fit various styles and aspect ratios starting Sept. 4. Advertisers can opt out before the launch date. How it works: Google AI enhances images with adaptive layouts and generates variations of creative assets (like […]
Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now officially part of the equation. Why we care. Sitelinks can boost engagement by offering users more paths to convert. Their absence could now drag down ad strength scores, potentially affecting campaign performance. How it works. Sitelinks now appear in […]