A new study commissioned by Meta and conducted by Deloitte finds that advanced personalization strategies are associated with a 16 percentage point increase in conversions compared to more basic efforts. The research also introduces a maturity framework to help organizations evaluate their personalization capabilities and identify areas for improvement. What the Data Shows According to […]
Google’s latest blog post claims AI is making Search more useful than ever. Google says people are asking new kinds of questions, clicking on more links, and spending more time on the content they visit. But with no supporting data or clear definitions, the message reads more like reassurance than transparency. Rather than take Google […]
It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards are red, pressure is building, and stakeholders want answers. But a dip in performance is more than just a red metric or a single bad day. It’s […]
You’ve set up your Search campaigns, you’ve got your headlines and your descriptions, and your final URL. So your ad is done, right? Not necessarily! Assets (formerly known as Extensions) are an optional but powerful addition to your Google Search campaigns. This article will explore two types of assets that every business can use: Callouts […]
I remember seeing those “God is my co-pilot” bumper stickers since I was old enough to read them. I was a precocious little agnostic, so they always struck me as weird. God can’t be your co-pilot because God isn’t a physical manifestation of someone who can help you drive a car. I eventually figured out […]
Global companies today face a paradox. Search is more important than ever, yet how it’s managed across markets is often inconsistent, inefficient, and misaligned with broader digital goals. Too often, SEO is seen as a localized effort, tactically delegated to regional teams or outsourced agencies. While local knowledge is critical, international SEO success demands structure, […]
Yelp is launching a new ad format that lets national brands co-market with local businesses – even those without a physical location. What’s new. Yelp’s new Local Co-branded Showcase Ads allow national brands to spotlight local business partners directly in Yelp search results. The format builds on Yelp’s Sponsored Collections, combining national branding with high-intent, […]
OpenAI has released two new open-weight language models under the permissive Apache 2.0 license. These models are designed to deliver strong real-world performance while running on consumer hardware, including a model that can run on a high-end laptop with only 16 GB of GPU. Real-World Performance at Lower Hardware Cost The two models are: gpt-oss-120b […]
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. What if your client’s PPC budget could fund long-term organic growth instead? Why do organic results dominate user clicks, but get sidelined in budget discussions? Organic Drives 5x More Traffic Than PPC. Can We Prove It? The Short […]
Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s AI Overviews, ChatGPT, and Perplexity, are transforming the way people discover and consume content. Instead of clicking your link, users are getting instant AI-generated answers – often built from your content – without ever visiting your […]