Google has updated the Google Posts creation tool within Google Business Profiles. The update makes it easier to use, by placing all the posts in a centralized location with an easier way to manage those posts. This update should be live for all of you by now, as it quietly launched last Friday. What changed. […]
Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether it’s a missed call, a slow follow-up, or a gap in your funnel, these friction points can quietly undermine performance—and waste budget. Join us this Thursday for The Paid Search Playbook: Attract, Capture, Analyze, and Convert More Leads with […]
Anthropic has released Claude Opus 4.1, an upgrade to its flagship model that’s said to deliver better performance in coding, reasoning, and autonomous task handling. The new model is available now to Claude Pro users, Claude Code subscribers, and developers using the API, Amazon Bedrock, or Google Cloud’s Vertex AI. Performance Gains Claude Opus 4.1 […]
The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information. Search is no longer a discrete game of isolated queries and static rankings. It’s becoming an infinite game – one shaped by context, memory, and […]
Want to know how content is scored, ranked, and in some cases, discarded by Perplexity? Independent researcher Metehan Yesilyurt analyzed browser-level interactions with Perplexity’s infrastructure to reveal how the AI answer engine evaluates and ranks content. Why we care. Everybody involved with driving SEO and/or GEO success wants to understand how to gain visibility (citations […]
Cloudflare accused AI answer engine Perplexity of “stealth crawling,” saying it uses deceptive techniques to bypass website blocks and access content it’s been explicitly told not to touch. In response, Perplexity said Cloudflare has a fundamental misunderstanding of how AI assistants work and accused the company of either publicity-seeking or technical incompetence. The big picture. […]
Google is testing a new feature that allows advertisers to run A/B tests on images and videos within Demand Gen campaigns, marking a major step toward creative performance transparency. How it works: Create an A/B test with two experiment arms. Google duplicates the campaign for comparison. Add or remove images and/or videos in either arm. […]
In 2024, Google turned the SERP into a storefront. In 2025, it turned it into a marketplace with an AI-based mind of its own. Over the past 12 months, Google has layered AI into nearly every inch of the shopping search experience by merging organic results with product listings, rolling out AI Overviews that replace […]
Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They are researching in AI summaries, asking questions out loud to their phones, and converting through conversations that happen outside of what most analytics can track. Our latest ebook, “The Future Of Search: 16 Actionable Pivots […]
For the past year, we’ve talked about how AI might change search. That moment is over. This is no longer a “what if” conversation. We are seeing a measurable shift in web traffic movement. At Previsible, we analyzed LLM-driven traffic across 19 GA4 properties and found something undeniable: AI platforms like ChatGPT, Perplexity, Claude, Gemini, […]