For many years, SEO has been the lifeblood of content marketing. Keyword research, quality content, blog optimization, and organic traffic became the gospel of lead generation. But times have changed. Take the Great Decoupling of organic impressions from clicks as a result of Google’s AI Overviews. Or the shift in user behavior away from Google […]
This week’s question comes from Xaris, who asks: “Why, even though I have correctly composed and linked the sitemap to a client’s website, and I have checked everything, am I having indexing problems with some articles, not all of them, even after repeated requests to Google and Google Search Console. What could be the problem? […]
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Perplexity published a response to Cloudflare’s claims that it disrespects robots.txt and engages in stealth crawling. Perplexity argues that Cloudflare is mischaracterizing AI Assistants as web crawlers, saying that they should not be subject to the same restrictions since they are user-initiated assistants. Perplexity AI Assistants Fetch On Demand According to Perplexity, its system does […]
Google rolled out AI Mode in Search in May – and it’s already clear this isn’t just another update. Many experts predict AI Mode could soon replace traditional search as the default interface. Naturally, B2B advertisers are wondering what this means for their Google Ads strategy. At the same time, cost per click (CPC) rates […]
For 20 years, most SEO professionals only cared about Googlebot. However, in the last few years, a host of new crawlers have emerged from different indexing platforms, such as ChatGPT, Perplexity, and others. These crawlers serve a broader range of purposes. They’re not just the first step toward indexing. They can also ingest content for model training or perform retrieval-augmented generation […]
Cloudflare announced that they delisted Perplexity’s crawler as a verified bot and are now actively blocking Perplexity and all of its stealth bots from crawling websites. Cloudflare acted in response to multiple user complaints against Perplexity related to violations of robots.txt protocols, and a subsequent investigation revealed that Perplexity was using aggressive rogue bot tactics […]
Google Ads’ AI Max reporting now allows advertisers to view search terms, headlines, and landing pages in a single report, offering a clearer window into how AI-powered campaigns operate. Why we care. This update means less guesswork and more control. You can now see what users actually searched for, which landing page Google’s AI sent […]
Google is preparing to scale up ads in AI Mode, by briefing agencies and brands on how the new ad format works and how it differs from traditional search. Driving the news. A new internal document, first reported on by Ad Age, outlines how ads in AI Mode will function. The company says it will […]
OpenAI’s ChatGPT is on pace to reach 700 million weekly active users, according to a statement this week from Nick Turley, VP and head of the ChatGPT app. The milestone marks a sharp increase from 500 million in March and represents a fourfold jump compared to the same time last year. Turley shared the update […]