How users are starting to interact with the internet has changed and soon will be unrecognizable from the internet we’ve grown comfortable with. With Google integrating AI-powered features into Search, and the rise of third-party large language models (LLMs), it’s a different search experience. Over the past few months, many CMOs I’ve spoken with, as […]
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If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re not alone. While the Google and Microsoft platforms give decent explanations of the two modes, picking the wrong option can quietly sabotage performance. This setting controls how your audience selections influence who sees your ads […]
An advisory was issued about a vulnerability in the Customer Reviews for WooCommerce plugin, which is installed on over 80,000 websites. The plugin enables unauthenticated attackers to launch a stored cross-site scripting attack. Customer Reviews for WooCommerce Vulnerability The Customer Reviews for WooCommerce plugin enables users to send customers an email reminder to leave a […]
When it first became clear that clicks and user behavior influence rankings, many in the SEO industry dismissed it – until it became widely accepted. Today, the SEO vs. GEO debate is sparking similar reactions. It’s a healthy conversation, but it also highlights gaps in how we think as a community. We don’t lack checklists. […]
In a recent interview, Google’s VP of Product for Search, Robby Stein, shared new information about how query fan-out works in AI Mode. Although the existence of query fan-out has been previously detailed in Google’s blog posts, Stein’s comments expand on its mechanics and offer examples that clarify how it works in practice. Background On […]
A security advisory was issued for the AI Engine WordPress plugin, installed on over 100,000 websites, the fourth one this month. Rated 8.8, this vulnerability enables attackers with only subscriber-level authentication to upload malicious files when the REST API is enabled. AI Engine Plugin: Fifth Vulnerability In 2025 This is the fourth vulnerability discovered in […]
If you’re a blogger feeling SEO fatigue in 2025, you aren’t alone. Between the March and June core updates and noticeable SERP changes, many bloggers have found themselves pushed further down the search results or out of them altogether. Most are still trying to make sense of what changed, only to be met with even […]
B2B marketers are taking a page from the B2C playbook and seeing real results. According to LinkedIn’s B2B Marketing Benchmark Report, strategies once considered too informal for business audiences, like short-form video and influencer collabs, are now central to building trust and driving growth. The study, based on responses from 1,500 senior marketers across six […]
There’s a lot of confusion around what E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) actually is – and what it isn’t. While often cited in SEO conversations, E-E-A-T is not a measurable score or a direct ranking factor. Instead, it is best understood as a framework for building user trust through content quality, credibility, and relevance. […]